Description
Entrepreneurship Starting and Operating A Small Business 5th Edition Glackin (Solution Manual)
Solution Manual for Entrepreneurship Starting and Operating A Small Business, 5th Edition, Caroline Glackin, Steve Mariotti, ISBN-10: 0135247225, ISBN-13: 9780135247228, ISBN-10: 0135210526, ISBN-13: 9780135210529
Table of Contents
UNIT 1: ENTREPRENEURIAL PATHWAYS
1. Entrepreneurs and Entrepreneurship
2. Pathways to Success: Processes and Instruments
3. Creating Business from Opportunity
UNIT 2: INTEGRATED MARKETING
4. Exploring Your Market
5. Developing the Marketing Mix and Plan
6. Smart Selling and Effective Customer Service
UNIT 3: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT
7. Understanding and Managing Start-Up, Fixed, and Variable Costs
8. Using Financial Statement to Guide a Business
9. Cash Flow and Taxes
10. Financing Strategy and Tactics
UNIT 4: OPERATING A SMALL BUSINESS EFFECTIVELY
11. Addressing Legal Issues and Managing Risk
12. Operating for Success
13. Management, Leadership, and Ethical Practices
UNIT 5: CASHING IN THE BRAND
14. Franchising, Licensing, and Harvesting: Cashing in Your Brand
