Description
Digital Business and E-commerce 8th Edition Chaffey (Solution Manual)
Solution Manual for Digital Business and E-commerce, 8th Edition, Dave Chaffey, Tanya Hemphill, David Edmundson-Bird, ISBN-13: 9781292725833
Table of Contents
Part 1 Introduction
1. Introduction to digital business
2. Opportunity analysis for digital business and e-commerce
3. Managing digital business infrastructure
4. Key issues in the digital environment
Part 2 Strategy and applications
5. Digital business strategy
6. Supply chain and demand
7. Digital marketing
8. Customer relationship management
Part 3 Implementation
9. Customer experience and service design
10. Managing digital business transformation and growth hacking
